Food & Beverage News. India’s tea consumption has registered a marginal 0.70% growth in 2009-10, a sharp drop from the 3-3.5% rise in the previous years, according to Susanth Dash, VP – Tata Global Beverages.
“The rising price of commodities is a major problem. We have seen a steep rise in commodity cost during the last two years. This, combined with inflationary pressure on sugar and milk, has actually resulted in a drop in consumption per household for the category as a whole,” Dash said. The tea production this year is likely to slump to 957 million kg from 979 million kg last year.
Tata Global Beverages also re-launched its flagship brand Tata Tea Premium that first hit the market in 1985. “The important elements of the re-launch include a new younger brand logo and pack face designed to create a stronger identity for the brand,” the company said.
Tata Global Beverages, formerly known as Tata Tea, is the world’s second largest tea company with a turnover of $1.5 billion and a presence in over 40 countries